As I have been testing the security settings of companies social media strategies, I have consistently noticed two things, marketing is desperately trying to find its ROI and IT/Security doesn’t even know they have a FB page. I do agree that after a number of months, it is time to show the CFO that spending that insame amount of time on their social media sites is worth the payroll checks. Unfortunately, analytics alone have been a blurry way of making that compelling argument and can be defeated by saying, if, I had put those payroll checks into google…I could see our ROI in a nice neat report. This is one of the reasons that marketing is jumping head first into technologies like Shoutlet, payvment or others (FB E-commerce). Why not sell your items on your FB Page? Your team has worked extremely hard to get thousands of new users to click follow/like. Ultimately, this is going to be the future of pages but because IT/Security is not involved in the social media process it also opens a HUGE GAPPING HOLE in your security policy and procedures. And of course here is your example:
The policy of company ACME is “no social networking allowed” on internal networks. Sites are being blocked at the firewall with rules and enforced with a content filtering tool. IT/Security has done its job with social media, right? BUT an exception is made for Marketing because they are special people. A FB page was created as well as an E-Commerce app installed without consulting IT/Security. I know this because after taking over the FB page using our friends Cain and Able, I replaced just one of the “buy now” buttons to redirect it my site and used analytics to see how many people clicked this button. Showing this to Director of IT he replied “I didn’t even know we had a FB Page.” Part two is coming…but I leave you with this..
Who is in charge of these buttons? Have these tools been tested and approved by IT/Sec before you took the 6 mins to install on your facebook page? What permissions are you giving this solution? HEY! IT/Sec does your company have a FB page? Have you seen it lately? Is it part of your compliance testing?
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